More than 2,260 Great Wall Motors vehicles are prepared for export at the port, marking five consecutive years of successful international shipments. The company's pickups have proven their strength in foreign markets, as confirmed by Wang Fengying, the general manager of Great Wall Motors, in response to a report released at the end of September. Over 2,260 Great Wall vehicles were recently loaded onto ships in Tianjin Xingang, destined for the Middle East and Africa.
This export success is not limited to one product line but includes a wide range of models, such as the Deere double-row pickup, single-row pickup, the popular Sauvage SUV, and the Saying RUV. These vehicles have been sold across more than 30 countries, with major markets including Gulf nations like Saudi Arabia, UAE, Kuwait, and African countries such as Nigeria, Libya, Algeria, and Syria. Since 1998, Great Wall Motors has consistently held the top position in vehicle exports for five straight years.
In an interview, Wang Fengying highlighted the company’s focus on quality and efficiency rather than just quantity. "We don’t sacrifice profits for reputation," she said. "We aim for sustainable growth and effective foreign exchange earnings." Great Wall Motors ensures that its products meet high standards, offering competitive pricing while maintaining strong after-sales support. This strategy has helped them stand out against competitors from developed countries like the U.S. and Japan.
The company has also expanded its global presence by setting up international technical service centers and overseas marketing hubs. In Saudi Arabia alone, there are four integrated service centers, and they have successfully implemented CKD (completely knocked down) and SKD (semi-knocked down) assembly projects with foreign partners. Over the past decade, Great Wall Motors has exported nearly 20 batches of buses to Kuwait, showcasing its reliability and adaptability in different markets.
When it comes to competition, Great Wall Motors leverages its cost-effectiveness. While high-end pickups in developed countries can cost over $14,000, the same type of vehicle in China is priced around $7,000–$8,000, making it highly competitive. Moreover, the company’s 491QE engine has gained a strong reputation in regions like the Middle East and North Africa due to its durability in extreme climates.
Foreign customers praise Great Wall Motors for its high-quality products, excellent value for money, and reliable after-sales service. Many international companies have reached out to explore partnerships, and several distributors in Paraguay and Russia have already signed agreements with the company.
Looking ahead, Great Wall Motors plans to target untapped markets, introduce new models tailored for local needs, and expand its global marketing and service network. They also aim to strengthen brand recognition through diverse export strategies, including CKD/SKD projects. The company’s long-term goal is to diversify its product lineup, focusing on both pickups and SUVs, and to establish a stronger presence in both domestic and international markets.
One key advantage of Chinese auto exporters like Great Wall Motors is their self-owned brand, which offers a superior price-to-performance ratio. Unlike joint-venture brands, independent manufacturers have greater flexibility in production, marketing, and innovation. Additionally, the low manufacturing costs in China allow them to remain competitive globally.
While direct exports of whole vehicles are preferred due to lower risk, the company is also exploring foreign investment opportunities when appropriate. Despite some challenges, such as building trust and establishing sales networks, the national zero-tax policy has created a favorable environment for domestic car exports.
Finally, Great Wall Motors customizes its exported vehicles to suit local conditions. For example, cars shipped to Saudi Arabia feature red interiors, enhanced rear bumpers, and improved air conditioning systems. All components are designed to meet international standards, ensuring comfort and performance in various climates. This attention to detail helps the company maintain a strong reputation in global markets.
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