On the National Day holiday, a mysterious new figure from Shanghai-made models made several appearances in public: At the opening event of the relocation of the Shanghai Concert Hall, a dazzling Shanghai Volkswagen multi-purpose vehicle was placed prominently at the entrance. In both Beijing and Shanghai, before and after the premiere of the Hong Kong film *2046*, all the stars' cars were Cadillac CTS models set to be produced at Shanghai GM. It's clear that Touran and Cadillac are undergoing final preparations ahead of their official launch.
As Shanghai Volkswagen’s first multi-functional MPV, the Touran is expected to go on sale by the end of this month. With a length of 4.39 meters, a width of 1.79 meters, and a height of 1.67 meters, it can be considered a compact yet versatile utility vehicle. The second- and third-row seats are designed to be removable, allowing for flexible use depending on family needs. Inside, there are up to 39 easily accessible storage compartments, making it both practical and emotionally appealing. While the exact price remains unknown, the head of Shanghai Volkswagen hinted that it will offer a surprising and competitive pricing strategy.
Meanwhile, the "biggest" Cadillac model is set to begin production at the Shanghai GM Jinqiao plant by year-end. To ensure the success of this high-end luxury model, Shanghai GM has invested heavily in pre-market efforts. The country's first batch of 13 dealerships has already been selected, with some specialty stores now open and well-received by customers. Last month, Shanghai General Motors invited key individuals to test drive the Cadillac, and the Jinqiao production line is nearly complete.
According to reports, the domestically produced Cadillac CTS and SRX are expected to stand out due to four key selling points: bold and unique design, advanced performance and control, luxurious comfort, and comprehensive safety features. The price of the locally produced CTS is anticipated to exceed 500,000 yuan, positioning it as a strong contender in the premium segment. As these models prepare for their official launch, the excitement around them continues to build.
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