"You haven't even seen this world, where is the view of the world?" In the movie "There will be no future," a few young people left their hometowns and drove to the "view of the world." On the New Year's Day in 2015, we discovered that more and more young people are no longer going to bars and KTVs. Instead, they are partnering, driving, and moving into different worlds.
These young people are not all car owners, but are more likely to choose car rental. According to the relevant person in charge of Huachen Car Rental, during the New Year's Day, the number of its store orders increased by about 50% compared with the same period of last year, and more and more young people became frequent car renters.
It is equally important for young people to change their thinking and work hard and relax
With 80, 90 gradually become the main force of consumption, the car rental market is also increasingly popular. After the 80s and 90s, the growth was synchronized with the country's reform and opening up. These young people have more active thoughts and are more willing to accept the lifestyles of Western developed countries. Despite the pressure of work and study, they also pursue the quality of life. Returning to nature and traveling is a big choice for them to relax. The car rental service can precisely meet their travel needs.
“I just finished the sixth grade. Several classmates in our class rented two cars together and were ready to go camping in the suburbs.†A 90-year-old college student told reporters with excitement.
Urban car purchase costs increase, car rental is more convenient
As China's overall urban population grows, so does the cost of living in all aspects. Taking the car purchase market as an example, the series of costs such as car purchases, application for licenses, maintenance costs, fuel costs, and parking fees have increased, leading to increased travel costs.
Car rental can meet people's travel needs. Car use is not only flexible but also cheaper and more convenient. At the car rental store in Huachen, a white-collar worker Zhang Zhang, who is about to rent a car, told reporters: Since I just worked, the income is not very high. I still have to work hard for a few years to buy a car. However, the pressure on the rental car is not so great. Girlfriend has a pleasant vacation.
Large discount promotions, tenants simply can not stop
In order to seize the car rental market with increasing demand, car rental operators are also using different methods to promote and attract users. Taking Brilliance's car rental as an example, a series of preferential activities such as “RMB 1 per dayâ€, “RMB 11 per day†and “RMB 48 per day†have been launched. This "milk tea price" concession has attracted a large number of users for the Brilliance Car Rental.
At the beginning of the 2015 New Year, Brilliance China Car Rental started the advance booking for the Spring Festival Car Rental from the New Year's Day and once again launched a major promotional campaign. Users who plan to rent a car during the Spring Festival can now book ahead of time at Brilliance Car Rental, and enjoy the special offer on weekdays when they use the car for Spring Festival. Pay the full amount in advance, and you will be given a waiver of the same amount as your car rental days. Since the launch of the event, a large number of users have successfully booked the Spring Festival car, which can predict the extent of the hot car rental market in Spring Festival.
Of course, while the car rental market is getting hotter, we also need this market to be more standardized and able to guarantee the interests of every user. The person in charge of the Brilliance Car Rental also reminded reporters that when choosing a car rental company, consumers should pay attention to the standardization of their operations, systematization of services, and quality of products, so as to ensure the safety of vehicles and their own interests. damage.
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