8000 4S Shops Participate in Double 11

“This is the largest time that Tmall’s car activities have participated in factories and car dealerships.” Tmall said that it includes GM Buick, Nissan, Peugeot, Chevrolet, Toyota, Honda, Volkswagen and even Tesla and Mini. More than 30 car companies, about 300 models determined to participate in this year's Double 11. These car brands accounted for about 80% of the total sales of domestic cars. By the end of October, more than 5,000 people had ordered vehicles in Tmall.

At the same time, more than 8,000 4S stores across the country will participate in Double 11 in the form of O2O, accounting for about 1/3 of the country's total number of 4S stores. In addition to the BMW Mini, Mercedes-Benz's new GLA models are also being sold on the Internet for the first time during the Double 11 Car Carnival. Currently, 300 GLA cars have been booked at the Sina Auto Tmall Store. The consumers who set the car on Tmall will receive the Alipay electronic voucher after prepaying the deposit. After the user of the car has booked, he can go to the offline 4S shop to verify the voucher, and pay for the car at the end of the payment. The whole process makes online booking transactions more convenient.