Shaanxi Auto heavy trucks welcome order frenzy expected to break 13,000 orders in February


At the beginning of the new year of 2014, the brand new “360° full experience line” brand brand was fully opened, and a brand new heavy truck experience type promotion was held vigorously throughout the country. The customer passed the test drive, and interacted with Shaanxi Auto Heavy Duty Trucks to experience the value of product upgrades. From the comparison, they chose their own satisfaction models.

In January, the number of experiential promotion programs carried out by Shaanxi Auto Heavy Trucks nationwide was as many as 251. There was a wave of market promotion frenzy in all regions. Among them, in Shandong, Henan, and Shanghai-Nanjing, the promotion activities exceeded 20 events. Orders exceeded 10,000, only Delong new M3000 on-spot orders broke through 530.

Immediately after the Spring Festival, orders from Shaanxi Automobile came after another and showed strong growth momentum again. It is expected that orders will exceed 13,000 in February, and the promotion of experiential marketing to the market will prompt the nationwide regional experience promotion program after the Spring Festival to soar. The total planned number of regional programs exceeded 300, and experience promotion has become a weapon to snatch up markets and break through the region.

It is understood that Shaanxi Automobile’s main forms of experience and promotion include various experiential promotion activities such as caravan interactive road shows, truck stunt shows, and test rides and test drives. It is a member of Shaanxi Auto Heavy Truck, Weichai Power, Fast, and Hande. The platform that was jointly created covered the entire series of heavy-duty trucks in Shaanxi Auto's 2014 series that were divided into two series of "F" and "M" and Tianhang Vehicles and other intelligent products, including X3000, DeLong New M3000 and other products. After the 360° experience, a special test drive was carried out from the perspective of handling, driving comfort, and acceleration performance, and experienced the advantages of mature, reliable, smart, fuel-efficient and service-oriented. Fully affirmed the improvement of technology.

In 2014, it was the harvesting year for Shaanxi's marketing transformation. The in-depth transformation of marketing model will bring a broad space for the heavy truck market of Shaanxi Auto. With the further advancement of the transition, Shaanxi Auto will perfectly realize the magnificent turn of value marketing. A solid foundation has been laid for the realization of the goal of Yishang Shaanxi Auto.


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