At the National Conference on Chemical Science and Technology, which concluded on October 20th, Zhou Zhuye, Secretary-General of the China Petroleum and Chemical Industry Association, delivered a special presentation on the Chinese brand-name product evaluation program and the association's efforts in recommending quality brands. He encouraged enterprises to focus on independent research and development, enhance product quality, and strive for the prestigious title of "China Top Brand Products."
It has been observed that over the years, numerous petroleum and chemical products have successfully earned the "China Top Brand Product" recognition. For instance, in 2001, Lekai Color Film was honored with this title. In 2003, eight companies' soda ash products, five companies' lubricating oil products, and two companies' high-concentration phosphate compound fertilizers were recognized. Additionally, all-steel radial tires from eight companies were also selected. By 2005, a total of 38 companies had their products—ranging from professional sports shoes, color photographic paper, ammonium chloride (nitrogen fertilizer), potassium chloride (potassium fertilizer), ternary compound fertilizer, monoammonium phosphate, caustic soda, architectural coatings, polyurethane resins, ABS resins, amino composites, rubber V-belts, and oil and gas industry casings—awarded the "China Famous Brand Products" title. The color film produced by China Lucky Film Group also passed re-evaluation.
However, despite these achievements, the overall brand awareness among most Chinese oil and chemical companies still needs improvement. There is a lack of strong public support for brand building, and fewer companies are actively participating in the brand recommendation process.
Zhou Zhuye emphasized that while promoting the recognition of famous brand programs within enterprises is important, the core lies in improving product quality and corporate reputation. Companies should align with market demands, increase investment in scientific research, continuously upgrade technology and equipment, and achieve product innovation. At the same time, they must strengthen quality management systems and enhance their ability to ensure consistent product quality. Only through such efforts can Chinese enterprises truly build strong, recognizable brands on both national and global stages.
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