At the recently concluded National Chemical Science and Technology Conference on October 20th, Zhou Zhuye, Secretary-General of the China Petroleum and Chemical Industry Association, delivered a special speech on the Chinese brand-name product evaluation program and the association’s efforts in recommending top brands. He encouraged enterprises to focus on enhancing their R&D capabilities, improving product quality, and striving for recognition as "China Top Brand Products."
It has been noted that over the years, numerous petroleum and chemical products have successfully earned the title of "China Top Brand Products." For instance, Lekai Color Film was honored in 2001, while in 2003, eight companies’ soda ash products, five lubricating oil products, and two high-concentration phosphate compound fertilizer products were recognized. In 2005, a total of 38 companies across various sectors—such as professional sports shoes, color photographic paper, fertilizers, resins, and industrial rubber products—were awarded the prestigious status. The color film produced by China Lucky Film Group also passed re-evaluation.
Despite these achievements, the overall brand awareness among most Chinese oil and chemical companies still needs improvement. There is a lack of strong public support for brand development, limited participation in brand recognition programs, and insufficient efforts in building brand reputation.
Zhou Zhuye emphasized that while promoting the recognition of famous brand recommendations is important, the core lies in enhancing product quality and corporate credibility. Enterprises should align with market demands, increase investment in scientific research, continuously improve technology and equipment, and achieve product upgrades. At the same time, they must strengthen quality management systems and enhance their ability to ensure consistent product quality.
In today’s competitive environment, building a strong brand is not just about marketing—it’s about long-term commitment, innovation, and customer trust. By focusing on these elements, Chinese oil and chemical companies can truly stand out and gain international recognition.
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