The term "Big" refers to the large scale and capacity of professional markets, while "Special" highlights their high level of professionalism. "Thin" indicates the market's deep segmentation based on a comprehensive range of product categories. The "professional, fine, and detailed" super-professional market model is essentially a cluster of small-scale, specialized markets within the same industry. With the rise of modern exhibition trade markets like the aircraft carrier-style global procurement ports, the "big, specialized, and detailed" market model is becoming the guiding force for industry development.
**Challenges Facing Guangzhou’s "Big, Expert, and Fine" Markets**
In recent years, cities surrounding Guangzhou such as Shenzhen, Dongguan, Shunde, Nanhai, Zhongshan, and Foshan have been actively pushing their professional wholesale markets toward greater scale, specialization, and expertise. This has posed a growing challenge to Guangzhou, which has long been a hub for the Pearl River Delta's wholesale trade. For example, Shenzhen's industrial products, seafood, agricultural products, and material wholesale markets not only boast large sizes and high standards but also hold significant national influence. Dongguan has leveraged its transportation and resource advantages to develop its wholesale markets, with the Humen clothing market rapidly expanding and competing directly with Guangzhou’s traditional clothing markets. Meanwhile, Chen Cun’s flower market has been gaining international recognition, challenging Guangzhou’s flower trade. Other sectors like boutiques, ceramics, building materials, and furniture are also leading the region and beyond.
Facing this competition, Zhang Keqiang, vice president of the Guangzhou Professional Market Chamber of Commerce, believes that the surrounding areas benefit from lower costs, convenient transport, and strong local industry support, giving them an edge in attracting customers. These markets have a long history and are often located in urban centers, with large logistics, foot traffic, and transaction volumes. As competition intensifies, smaller, less developed, and non-specialized markets will likely be phased out. Under policies like Nantuo, Beiyou, Dongjin, and Western Union, markets not directly facing consumers may seek larger spaces and lower costs, aiming to achieve scale, specialization, and efficiency. In the modern market environment, the relocation of wholesale markets from central urban areas is becoming a clear trend.
**Aircraft Carrier Markets Spark New Development**
With the construction of Guangzhou International Trade City—the largest trade city in the country—and the completion of the first phase of the Guangzhou Auto Parts Global Procurement Port, Guangzhou is set to end its lack of a modern super-professional wholesale market. This development will significantly accelerate the branding, scaling, and modernization of the wholesale sector.
The use of professional conventions, exhibitions, logistics, and e-commerce in the global procurement port will not only boost transaction volumes and speed up commodity circulation but also enhance management efficiency and scientific decision-making. This will shape the future direction of Guangzhou’s wholesale market.
Key features include strong brand presence, with the procurement port gathering national auto parts manufacturers and distributors. It also offers advanced warehousing and logistics, with over 150,000 square meters of warehouse space—a rare feature nationwide. The integration of logistics and market operations creates new service models and profit opportunities. Informatization is another core aspect, with an e-commerce platform combining physical and virtual operations for efficient distribution. Additionally, the three-dimensional transportation system allows trucks to access every floor and rooftop via dedicated channels, making it a highly functional and innovative model.
**The "Big, Special, and Fine" Model Leading Market Upgrades**
Beyond specialization, the "big, special, and fine" model of the global procurement port serves as a benchmark for Guangzhou’s wholesale market development. Traditionally, auto parts markets were scattered and disorganized, forcing buyers to visit multiple locations without finding all needed products. The global procurement port solves this by offering a one-stop solution where most required auto parts can be found.
With over 300,000 OEM codes in its database—among the highest in Guangzhou—the market ensures buyers can find most of what they need. Its 460,000-square-meter area provides ample space for a wide range of auto parts and suppliers. Through scientific classification by product category, vehicle model, brand, and more, the market optimizes merchant and product placement, setting a new standard for operation.
Subdivision into specialized zones, such as those for passenger cars and commercial vehicles, further enhances efficiency. Associations like the Volkswagen Coalition and the National Federation of Commercial Vehicle Parts have established themselves here, marking a major innovation in the industry. Emerging demands from modified cars and mini-vehicles have also found supply through these procurement ports.
**Reporter’s Comments:**
The reporter believes that with China’s rapid automobile consumption growth, the automotive aftermarket has become a highly profitable industry. The emergence of modern, large-scale professional markets like the global procurement port will help expand this market, enhancing its modernization and providing a benchmark for future development in Guangzhou’s wholesale sector.
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