Relying on the continuous launch of new models and dazzling sponsorship marketing methods, Infiniti continued its rapid growth in the second half of last year in 2014. The accumulated sales volume in the first seven months was 16,254 units, accounting for 95% of the total sales volume in the previous year and up 116% year-on-year.
At the same time, Jaguar Land Rover continued to sell well in the SUV market. The sales volume in the first seven months also reached 71,031 units, an increase of 43.6% year-on-year, ranking fourth in the luxury car brand.
In addition to BMW, Mercedes-Benz, Audi, second-tier luxury brands including Infiniti, Jaguar Land Rover, Volvo, Cadillac, Lexus and so on have a good performance in the first half of this year. Even so, the total sales of the seven second-line luxury brands accounted for only about 30% of the total sales of luxury brands.
Infiniti flew into the sky The reporter noted that some second-tier luxury brands have accelerated the introduction of new cars in recent years. Taking Infiniti as an example, the company introduced plans to launch seven new models at the beginning of the year, in addition to Q50 (import), QX60 hybrid models, new QX80, QX70 limited edition models, new compact crossover vehicles, including the end of this year in Fuyang. The Q50 long-axis version and QX50 long-axis version are put into production.
In the first seven months of this year, only the introduction of a new car Q50, Infiniti achieved 16,254 sales, accounting for 95% of total sales last year, up 116%. This achievement is inseparable from the series of marketing methods adopted by Infiniti in the first half of the year. In addition to sponsoring "Where is Dad?", the company also sponsored a three-speed hot show: Shenzhen Satellite TV "Fast Forward" and CCTV "on the tip of the tongue" The second season of China's "The Little Season".
In the channel, Infiniti opened new dealerships in Wuxi, Nanchong, Dongguan and Kunming in the first half of the year. The other 15 dealers will open in the second half of the year, and 25 to 30 dealers will be added in 2015.
With the remaining six new cars coming to the market in the second half of the year, Infiniti will be more brilliant in sales this year.
Jaguar and Land Rover ice and fire two days For the Jaguar Land Rover brand, there is still no change in the "Land Rover, Jaguar weak" situation.
In the first seven months, Jaguar's global sales volume was 49,656 units, an increase of 13.4% from the 43,793 units in the same period in 2013. The Jaguar brand accounted for 18.1% of the group's total sales from January to July. Land Rover's global sales were 224,949 units, compared with 198,008 units in the same period in 2013, an increase of 13.6%. The Land Rover brand occupied 81.9% of the group's total sales from January to July.
At the same time, Jaguar Land Rover's cumulative sales in China in the first seven months reached 71,031 units, compared with 49,480 units in the same period last year, a year-on-year increase of 43.6%. It is estimated that the sales ratio of Jaguar and Land Rover in China is similar to that of the global situation. With the Changshu plant, a joint venture between Chery and Jaguar Land Rover, officially put into operation in the second half of the year, the planned capacity of 130,000 units will provide sufficient support for Jaguar Land Rover to challenge mainstream luxury brands.
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