The sprint of the auto market in 2011 seems to have abruptly ended. The auto dealers in the front line are seawater, flames on one side, capitalization market on the market, mergers and acquisitions, and blind cross-industry investment and capital chain breaks. Bankruptcy. The more consistent view is that the growth of China's autos will return to normal in the next few years. Then how will auto dealers survive and thrive in a more competitive market? What will happen to China's auto sales model in the future? Not long ago, at the 2011 Global Automotive Forum, the heads of high-level and consulting companies from the OEM and distributor groups showed us several new models.
Future model A 4S store model is just one of many options. The 4S store “Large investment and waste of land resources†is often criticized by the industry. The debate about the 4S store model has also been a long time and this expensive distribution model will or will exist. However, according to Dong Haiyang, vice president of Beiqi Co., the 4S store model will become one of many options.
Industry experts said that for low-cost A-class cars, it is more likely to achieve sales through online shopping. Consumers choose cars and cars through the Internet, and then go to physical stores or designated places to pick up cars. It is a way to reduce costs and ensure profits.
Although the online shopping car is imported, it is rather popular in China after the concept of consumption in the 80s, Geely Panda as Taobao's first network dedicated car debut, in April this year, the dealer Zhejiang Hecheng Automotive Group officially settled in Taobao Mall, will Some of its several mid- to high-end car brands are brought into the flagship store of Taobao Mall, and the related automotive products are endless.
In the case of luxury brands, current profits can still support the operation of their expensive 4S stores, but the future trend may be to sell around the business district formed by consumers of luxury cars. For example, one person likes to buy a BMW. Maybe like golf or some luxury brands. Selling in such a circle, in the eyes of Dong Haiyang, "This kind of commercial distribution model will be revolutionary," and the "commercial circle" can be around the food, clothing and even yachts. Aircraft clubs and other elements.
Some self-owned brands, as well as relatively niche and weak brands, must accept a cruel reality that one store sells several mixed brands of different brands at the same time. In fact, this model has already appeared in Europe and North America and will be replicated in China in the future.
Future Model 2 E-Commerce Popularity Will Bring Brutal Competition No one can deny that the profits of current and future car dealers will largely depend on the automotive aftermarket. The current maturity of the e-commerce innovation model for European and American markets will also open up a new chessboard for future competition in China's automobile circulation industry.
A well-known consulting company that provides solutions for car dealers The German MCON Group, whose Chairman Christian Dietrich introduced the latest service model in Europe and the United States, currently has a German car ownership of 42 million vehicles, and the total service market is 335 per year. Euros, in other words, each car costs 800 Euros a year for maintenance. At present, there are many websites in Europe and the United States. Consumers need their cars to be repaired. They can find service providers in their own area. The website provides quotes from different service providers. It can also compare the price of spare parts, working hours, and the length of maintenance time. , convenient and quick choice of maintenance service providers.
In Dietrich's view, "This is the same as selling cars on the Internet and will not break our traditional sales model, but rather strengthen our sales model."
Zhejiang's car dealers, the big crocodile product Yuantong, have long practiced in after-sales services. Although the OEM has its own service brand, its principal Zhang Jian believes that the dealer's service brand is a value-added to the OEM sales service network. Property Yuantong has established more than 50 customer clubs, providing users with all-round resource support, building their own service platform and forming a reputation.
The CEO of Zhengtong Automotive, a listed car dealer, also holds similar views. He said that for auto dealers who do not have their own products, they should build a service platform and become a “space stationâ€, especially a luxury car. In the future, they will use 4S stores. As the main service platform, this "space station" model will exist for a long time.
In the future, the three dealers will be grouped together, and the original business model for testing water will be huge, Zhongsheng, Zhengtong, and Guanghui... The strength of auto dealers will continue to expand, and the company’s strength will continue to expand. The “channel is king†is not a dream. More and more dealers began the road to conglomeration. In the group's exploration, major auto dealer groups are also testing their own business models.
The large-scale model is particularly “dominant†and the model of the automobile culture industrial park it has created is currently under construction in Datong, Zhangjiakou, and Chengde. Pang Qinghua, chairman of the giant group, announced last week: “Land is increasing in urbanization in China. The more scarce and expensive, in some cases, some land cannot be afforded, but if the outlets are located in the suburbs, they fear that sales will be affected, so we set up a park so that we can meet the needs of consumers and meet the price needs. We need to sell ourselves.†According to Nandu Reporter, the huge automobile culture industrial park has 4S shops for cars, lush greenery, cinemas, a food street, shopping malls, etc., which are negotiated with the local government. It will be replicated and promoted in more than 30 cities across the country.
In Panyu, Guangzhou, an auto industrial park with a pre-sales, after-sales, auto parts and driving school and other compound industrial chains invested by DCH Group is under construction.
DCH's model is still seeking profits in the automotive upstream and downstream industry chains, and the huge, property-based Yuantong seems to be moving faster. They build automotive complexes, not all of which are automobiles, but also include concepts such as leisure, culture, and entertainment.
Future model A 4S store model is just one of many options. The 4S store “Large investment and waste of land resources†is often criticized by the industry. The debate about the 4S store model has also been a long time and this expensive distribution model will or will exist. However, according to Dong Haiyang, vice president of Beiqi Co., the 4S store model will become one of many options.
Industry experts said that for low-cost A-class cars, it is more likely to achieve sales through online shopping. Consumers choose cars and cars through the Internet, and then go to physical stores or designated places to pick up cars. It is a way to reduce costs and ensure profits.
Although the online shopping car is imported, it is rather popular in China after the concept of consumption in the 80s, Geely Panda as Taobao's first network dedicated car debut, in April this year, the dealer Zhejiang Hecheng Automotive Group officially settled in Taobao Mall, will Some of its several mid- to high-end car brands are brought into the flagship store of Taobao Mall, and the related automotive products are endless.
In the case of luxury brands, current profits can still support the operation of their expensive 4S stores, but the future trend may be to sell around the business district formed by consumers of luxury cars. For example, one person likes to buy a BMW. Maybe like golf or some luxury brands. Selling in such a circle, in the eyes of Dong Haiyang, "This kind of commercial distribution model will be revolutionary," and the "commercial circle" can be around the food, clothing and even yachts. Aircraft clubs and other elements.
Some self-owned brands, as well as relatively niche and weak brands, must accept a cruel reality that one store sells several mixed brands of different brands at the same time. In fact, this model has already appeared in Europe and North America and will be replicated in China in the future.
Future Model 2 E-Commerce Popularity Will Bring Brutal Competition No one can deny that the profits of current and future car dealers will largely depend on the automotive aftermarket. The current maturity of the e-commerce innovation model for European and American markets will also open up a new chessboard for future competition in China's automobile circulation industry.
A well-known consulting company that provides solutions for car dealers The German MCON Group, whose Chairman Christian Dietrich introduced the latest service model in Europe and the United States, currently has a German car ownership of 42 million vehicles, and the total service market is 335 per year. Euros, in other words, each car costs 800 Euros a year for maintenance. At present, there are many websites in Europe and the United States. Consumers need their cars to be repaired. They can find service providers in their own area. The website provides quotes from different service providers. It can also compare the price of spare parts, working hours, and the length of maintenance time. , convenient and quick choice of maintenance service providers.
In Dietrich's view, "This is the same as selling cars on the Internet and will not break our traditional sales model, but rather strengthen our sales model."
Zhejiang's car dealers, the big crocodile product Yuantong, have long practiced in after-sales services. Although the OEM has its own service brand, its principal Zhang Jian believes that the dealer's service brand is a value-added to the OEM sales service network. Property Yuantong has established more than 50 customer clubs, providing users with all-round resource support, building their own service platform and forming a reputation.
The CEO of Zhengtong Automotive, a listed car dealer, also holds similar views. He said that for auto dealers who do not have their own products, they should build a service platform and become a “space stationâ€, especially a luxury car. In the future, they will use 4S stores. As the main service platform, this "space station" model will exist for a long time.
In the future, the three dealers will be grouped together, and the original business model for testing water will be huge, Zhongsheng, Zhengtong, and Guanghui... The strength of auto dealers will continue to expand, and the company’s strength will continue to expand. The “channel is king†is not a dream. More and more dealers began the road to conglomeration. In the group's exploration, major auto dealer groups are also testing their own business models.
The large-scale model is particularly “dominant†and the model of the automobile culture industrial park it has created is currently under construction in Datong, Zhangjiakou, and Chengde. Pang Qinghua, chairman of the giant group, announced last week: “Land is increasing in urbanization in China. The more scarce and expensive, in some cases, some land cannot be afforded, but if the outlets are located in the suburbs, they fear that sales will be affected, so we set up a park so that we can meet the needs of consumers and meet the price needs. We need to sell ourselves.†According to Nandu Reporter, the huge automobile culture industrial park has 4S shops for cars, lush greenery, cinemas, a food street, shopping malls, etc., which are negotiated with the local government. It will be replicated and promoted in more than 30 cities across the country.
In Panyu, Guangzhou, an auto industrial park with a pre-sales, after-sales, auto parts and driving school and other compound industrial chains invested by DCH Group is under construction.
DCH's model is still seeking profits in the automotive upstream and downstream industry chains, and the huge, property-based Yuantong seems to be moving faster. They build automotive complexes, not all of which are automobiles, but also include concepts such as leisure, culture, and entertainment.
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