Benefiting from the rapid growth of the construction machinery market and the stable demand of the heavy truck market, the main distribution engine market also ushered in a good start in 2011. Recently, the reporter learned from an interview with Weichai Group, the main engine supplier in the country, that in the first quarter of this year, orders from Weichai Group were sufficient, and engine production and sales were expected to exceed 200,000 units, an increase of more than 30% over the same period of last year. The average monthly ratio of high-speed and high-power engines Last year, it produced an additional 20,000 units, which laid a solid foundation for the Group's overall production and sales targets in 2011.
Li Shaohua, Assistant President and Marketing Director of Weichai Power, told reporters that although the overall transportation market including tractors has not yet fully started, the growth rate of the construction machinery market exceeds 30% and the demand for the heavy truck industry due to the construction of domestic infrastructure. In the first quarter of this year, Weichai’s engine products all maintained growth, and the leading domestic product heavy truck engine’s domestic market share has reached more than 42%.
In 2010, the Weichai engine production line was operating at full capacity throughout the year. In 2011, breaking the capacity bottleneck became an important task for the company. With the Weichai Group's capacity increase project partially completed and put into use, from January to March of this year, the average monthly high-power engine has increased by 20,000 units per month, and the production capacity has been gradually released. The market supply and demand conflicts have begun to ease. Li Shaohua told reporters that with the successive production of new production lines, the shortage of production capacity of the Weichai Group has gradually eased, and the team of “hosts†waiting to take the engine away from the engine is no longer “growth†last year. It is reported that in the first half of this year, the capacity of the high-speed high-speed engine of the Weichai Group may reach a level of more than 80,000 units per month.
However, due to the strong market demand for construction machinery and heavy trucks in the first quarter of this year, coupled with the high level of user recognition of Weichai engine quality, service and brand, even though Weichai Group’s monthly output is much higher than the same period of last year, weichai The tight supply of engine products continues. The order for April has reached 70,000 units, and the contradiction between supply and demand is still outstanding. The reporter learned at the production site that the group has mobilized all forces to meet the market demand. The front-line workers have three shifts of production. In the first-line production workshop, the company dispatches someone to deliver food to the production site.
Under such a strong market demand, does Weichai Group have no redundant power to open up new business? Li Shaohua said with full confidence that the development of new business will not be at the expense of existing businesses, and the development of new products will not affect the same. Existing market. According to reports, while maintaining the continuous growth of the existing market, Weichai has begun to expand new business in the construction machinery power supporting market for medium and heavy trucks, low-speed vehicles, and excavators, and the product structure of the Weichai Group's engine will also be It tends to be comprehensive and reasonable.
According to the laws of the construction machinery and commercial vehicle market for many years, the intensity of competition in the market is often "before the loose." Therefore, Li Shaohua has a clear understanding of the market throughout the year: "'Bite' in the first half of the year, the market is basically guaranteed." He believes that responding to market demand must be prepared ahead of time, due to the strong market relevance of Weichai products, despite the excellent construction machinery market in the first quarter of this year, if the tractor market represented by the transport market in the next two months has not yet started, it will The market situation throughout the year has had an adverse effect. In this regard, Weichai's strategy is to maintain and increase the market share of Weichai products, and continue to develop new markets; at the same time, through high-quality services, it will greatly expand the market.
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