Fox 4s shop. With the help of the Purchasing Guide, the citizens are busy watching the car and looking for their favorite car. In the first half of this year, under the stimulation of favorable policies, China’s auto market was the first to pick up, and the cumulative production and sales reached about 6 million, surpassing the United States as the world’s largest market.
Trolley pushing a cart
Microcars become the booster for the first half of the automobile market
In the first half of the year, the automobile situation is gratifying. Statistics from the China Association of Automobile Manufacturers show that in the first half of this year, cumulative production and sales reached about 6 million vehicles, all with a growth rate of more than 15% and showing a monthly upward trend. Of particular concern is the impact of policy stimuli, 1.6 liters and below displacement cars and micro-car production and sales booming, the first half year over year growth of more than 40%, becoming the most important force to promote the rapid development of the domestic auto market.
Policy favorable to stimulate micro-cars
In the first half of this year, passenger car production and sales amounted to 4.418 million units and 4.5333 million units, an increase of 20.96% and 25.62% year-on-year, and the growth rate was 5.74 percentage points and 7.93 percentage points higher than the industry. Compared with the same period of last year, the growth rate was 4.99 percentage points higher. 8.55 percentage points, the contribution of passenger cars to the growth of auto production is 96.8%, while only 3.2% of commercial vehicles. Of particular concern is the fact that crossover passenger vehicles have contributed the most to the increase by a 40% increase.
The micro-vehicle faucet SAIC-GM-Wuling was particularly eye-catching. In the first half of the year, its sales exceeded 520,000, an increase of 50% year-on-year. The average monthly sales of its star product, Wuling Light, is close to 50,000 units, and its inventory has exceeded 1.6 million units. Its other main product, Wuling Rongguang, has been in short supply, and monthly sales have already exceeded 20,000 units. The half-year production and sales exceeded 500,000 single-vehicle enterprises, and it was the first time in the domestic market. Another micro-vehicle giant Changan Automobile is also the case, Changan Group in the first half of this year, micro-car production and sales boom situation, micro-car sales of 350,000, an increase of 67%. Affected by this result, Changan Automobile stocks rose sharply last week.
This year's strong sales of such models have benefited from a series of favorable policies such as the reduction of purchase tax for small-displacement vehicles and the introduction of cars to the countryside.
At the beginning of this year, the purchase tax for 1.6L and below displacement models was lowered to 5%. This alone can save the purchaser nearly 2,000 yuan in expenditure, and nearly 80% of the domestic mini-offset products can enjoy this preferential policy.
In addition to the reduction in the purchase tax for 1.6L and below, the automobile to the countryside is considered to be another important reason for the strong sales of micro-vehicles this year. It is understood that the current domestic micro-customer prices are generally between 30,000-40,000 yuan, while the car to the countryside to rural car buyers issued a 10% subsidy, letting car buyers save nearly 4,000 yuan in expenditure, this is the micro-car For users, it is a stimulus that turns potential needs into actual purchases. The reporter learned from SAIC-GM-Wuling that the structural characteristics and age characteristics of the mini-vehicle consumer groups did not change much from the original in the first half of the year. This shows that there is a large amount of rural overflow laborers and returning migrant workers because of the need for entrepreneurship. , And encouraged by national policies, purchased micro-cars. This large group of “unexpected†consumers has become a booster for the growth of the auto market in the first half of the year.
It is worth mentioning that the independent brand car market is also very good performance. As most of the self-owned brand cars are of 1.6 liters or less and are subject to the favorable factors of vehicle purchase tax, the market share of self-owned brand cars has been ranked first continuously since January. In the first half of the year, a total of 955,300 self-owned brand cars were sold, accounting for 29.45% of the total sales of cars, an increase of 4.21 percentage points over the same period of the previous year.
In the second half of the market or more worth the wait
With the formation of a strong sales situation, the micro-vehicle market has also seen a “buzzing smoke†situation this year. Chery (parameter configuration), Zhengzhou Nissan, Haima, Gonow, Shaanxi Automobile and other companies have also been allowed to get a piece of cake from “Car to the countrysideâ€. Chery's new products such as Chery, Haima Fu Shida, and Jiao Xingwang have recently entered the market one after another, and brought the concepts of “third-generation micro-customers†and “salvary micro-customersâ€.
It is understood that micro-cars as an important production tool, users will be very cautious when choosing, the brand is stronger, the larger the amount of possession, the product reputation is better, the network is developed, the more convenient to use the brand, the more popular, the Matthew The effect manifests itself. The above-mentioned automakers Wuling and Changan have taken the example. These two car companies that have occupied the first and second place in the micro-vehicle market for more than two years have accounted for more than 75% of the total. In the first half of this year, this pattern has remained unchanged and there is even more concentration. trend.
The blowout of the mini-vehicle market has caused people's various concerns to begin to follow. Such a large amount of purchases and retention, car companies can provide good after-sales service, can the user worry? Through surveys, the reporter found that the entire mini-vehicle market was not dazzled by blowouts. They paid enough attention to the infrastructure of marketing services.
“We started to promote the marketing and service network to counties and townships in 2003 and set up simplified 2S points in the county. This year we started to accelerate the pace of this model. At present, we have more than 1,300 outlets of this size and above. The Yang Jie, General Manager of SAIC-GM-Wuling Sales Co., told the reporter, "In some areas not even covered by 2S, we have launched a 'flight service' this year, which is to set up a fixed maintenance point in the village or town. Or every two weeks, maintenance personnel go once and focus on services."
In addition, the reporter also learned that Changan, Hafei, Changhe, Xiaokang, etc. all have their own service promotion plans. Chang’an proposes to establish 1,000 “Changan affection homes†across the country. Hafei has a “sunflower†service to the countryside and Changhe launches “ "Thousands of Villages and Thousands of Villages" activities... At least in concept, these car companies have not been dazzled by victory.
How long can the policies continue to last? This may be the biggest concern for car companies. Although the car-to-country policy has stimulated the demand for car purchases by rural users, after the “blowout†in the first half of the year, the purchasing potential of the rural market was still unknown, and the implementation of subsidy distribution policies in various places was also affected. Some rural users purchase cars. However, some analysts believe that with the realizing of large-scale subsidy to the countryside for rural areas, the micro-car market will be worth looking forward to in the second half of the year.