Li Dakai: Fast adapted to the new normal with variable strain

At the 2015 Shanghai International Auto Show, the world-class supplier of high-quality auto parts and Fasteners brought 12 new products to the automotive drivetrain to show off their talents. From the fact that no one has passed on to the industry leading position, how does Fast have a steady pace and adapt to the changes in the most mainstream markets? In the Shanghai Truck Show live webcast of the China Truck Network, Fast chairman Li Dakai chanted.

Independent innovation will make the company bigger and stronger

"There is no such thing as Fast without innovation." Li Dakai commented on the development of the company. At the Shanghai Auto Show, the 12 new models of new products in the automotive drivetrain, which were newly developed by the Fast Group, represent the company’s level of innovation in research and development. Fast is also relying on independent innovation to make the company bigger and stronger.

Fast chairman Li Dakai

“The continuous development of the Chinese economy has also led to the development of the truck industry. The number of trucks is increasing. From the previous year, the output of 30,000 units has been increased to more than 700,000 units, or even 1 million units. This growth is also increasing. The competition in the truck industry has been intensified, and at the same time it has greatly stimulated the advancement of truck companies in product technology, and forced the supporting companies to simultaneously upgrade their technology.” Li Dakai said that past experience has been difficult to meet the current needs, if it stands still, So soon will be eliminated.

In order to achieve independent innovation, in addition to grasping the market, Fast has paid special attention to the actual needs of users. At present, truck drivers are getting younger and younger, and the demand for products is getting higher and higher. In order to meet the efficient driving of truck drivers, Fast has taken the initiative to develop in the direction of environmental protection and energy conservation, and strives to provide users with newer and better products, even for future demand.

Currently, with a keen sense of the market, Fast has developed AT, AMT and other automatic transmission products, including retarder and other mechatronic products. Although the current product has not achieved a full-scale outbreak of demand, with the full promotion of electronically controlled engines, its demand will inevitably grow in blowout mode in the next three to five years.

In the development of innovation, Fast closely follows the global automotive frontier technology and continues to accelerate the pace of technological advancement, product automation, market diversification, energy conservation and environmental protection. The key technologies and core technologies of some independent innovation products have reached the international advanced level. Currently, Fast Group has formed an annual production capacity of 1 million sets of automobile transmissions, 50 million gears, and 100,000 tons of automotive forgings.

Strong cooperation, come out from the introduction

As Fast becomes bigger and bigger, companies are also deeply aware that if you want to achieve more long-term development, you must strengthen cooperation, through the strong combination with the industry's best companies, through the optimization of technology to complement each other to avoid weaknesses Only by breaking the market's restrictions can we gain greater room for development. And Fast indeed did.

Fast chairman Li Dakai visits China Trucking Online Sea Car Show Live Room

“Although we are currently the world’s first in terms of output, but in terms of quality, there is still a big gap between the excellent companies in the international industry, and we are gradually strengthening our cooperation with foreign companies to enhance our development strength through technology introduction. According to Li Dakai, at present, Fast has cooperated with Caterpillar in the United States on the cooperation of AT smart transmissions. At the same time, it has established new joint ventures with companies such as Eaton. With the deepening of cooperation, Fast's manufacturing capabilities, management capabilities, and technical capabilities have all been significantly improved. In addition, the advantages of local sales and service network and superior cost control capabilities have also become its weights for strengthening cooperation with foreign companies. Attracted many "Golden Phoenix."

In the past 20 years or so, many companies, including Fast, have adopted more technical tactics. However, with the changes in technology, China has slowly become an exporter of technology. “The information age has not allowed individual fights, especially since the competition in the domestic market is already heating up, and Chinese companies also have more technical strength to go out, and only by going out can they really grow and develop. At the same time, overseas markets are also facing With a lot of opportunities, Chinese products are also very competitive in some international regions, so we are actively going out.” Li Dakai said.

At present, the Fast Group has established a wholly-owned factory in Thailand and established long-term friendly and cooperative relations with Volvo, Isuzu and other companies, especially in the Southeast Asian market. But Fast is not satisfied. “We do not want to be safe, but rather to further develop. Only by strengthening cooperation with companies all over the world and by strengthening communication with outstanding industry companies can we seek development in competition and enhance the company’s development strength.” Li Dakai said that at present, Fast's weight in the international market is getting heavier and heavier. Especially with the cooperation of the OEM's exports, Fast's overseas markets are constantly expanding.

Green manufacturing, taking into account customer value and social value

On the road of sustainable development, Fast has paid more and more attention to environmental protection. However, unlike other companies, Fast is more pragmatic and strives to inject vitality from the source of product development and manufacturing to avoid secondary waste and pollution. .

The product design direction is green, “Faster will not be very good, but penetrated from the product bit by bit.” According to Li Dakai introduction, in order to reduce fuel consumption, Fast developed a lightweight product from the past cast iron shell The body is updated to aluminum alloy material, with an average weight loss of more than 100 kg. At the same time, the design of transmission products in the gears has been upgraded from the original 9-speed to 12-speed, 16-speed, or even 20-speed. The more gears, the more fuel-efficient they are. Energy saving and emission reduction are twin brothers and low energy consumption products, which are both the basis of customer value and the embodiment of social values.

The key to energy-saving design lies in the manufacturing process, which means real input. Fast has invested heavily in the research and development of energy-saving and environmentally-friendly products. For example, aluminum alloy housing production lines have purchased a large number of die-casting equipment, among which are the most advanced in the world. Swiss die-casting machines, Italian die-casting machines and so on are all invested heavily. Li Dakai said: "I absolutely do not believe that a certain entrepreneur can lead the world without first-class investment. The best products must rely on tooling equipment and advanced technology to ensure that only good equipment is available. Good manufacturing methods can produce good products. And Fast is doing this in this respect."

It is reported that Fast is still the first batch of remanufactured auto parts companies. Although remanufacturing has just started, our remanufacturing level cannot yet be developed as fast as the United States like Europe, or it is widely welcomed by the market. The problem of trust, but also the problem of the brand. Li Dakai said: "The remanufacturing of auto parts is an important part of green manufacturing. Fast has invested heavily to set up a special remanufacturing factory. Everything is defined in accordance with the new product's process requirements and after-sales service standards." In response to the problems faced in the green remanufacturing process, Li Dakai stated: “In the insistence of breaking through the inertia of thinking, and strengthening remanufacturing awareness in public opinion, future remanufacturing will be recognized objectively, and it will also be an important opportunity for industrial development. ."

The world is very large, adapting to the new normal with variable strain

From independent innovation, to strong alliances, to green manufacturing, deeply buried in the hearts of the people of Fast, “quality as the core and innovation as a change” is becoming the brand label of the company. Brand building is a process of continuous development, continuous transmission, and continuous improvement. It is commendable to adapt the strain to the new normal. For many years, regardless of market hotspots and changes in the direction of technology, Fast has always maintained its leading position in the transmission market for heavy-duty commercial vehicles in China. The world is very large. Can "adapting to changes in change" summarize the spirit of Fast?

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