After the frequent acquisition of financing tires O2O suddenly risen in the market

The tire O2O platform, represented by the way of Tiger , stands out in the many innovative modes in the automotive aftermarket and becomes a spring in the cold winter of capital.

It is reported that Mai Tire received tens of millions of yuan in Series A financing, and the Tiger’s car-raising network received nearly US$100 million in Series C financing, and good tire houses received 100 million yuan in Series A financing. As the winter turmoil in capitalism and the list of O2O deaths increase day by day, the collective outburst of O2O tires is quite a bit of a "wait for flowers to fade and I will return to open."

Michelin intends to launch tire O2O business
Michelin intends to launch tire O2O business

The level of standardization is the core indicator

The fact that many O2O projects do not fly does not mean that the O2O model is not reliable, and that many O2O projects will not be buried in early O2O projects.

Some entrepreneurs agree that the use of high-frequency low-frequency, high-frequency subsidies to obtain massive users, build barriers to competition and profit through the transformation of low-frequency projects, there will be a "x car wash", "x maintenance" mode and play.

Some entrepreneurs understand that the level of standardization of offline storefront services is not high, transformation is difficult and time-consuming, so they bypass the storefront and have a direct connection between the technician and the owner.

Recently, rumors of early incidents, tight funding links, and difficulties in financing have been frequented by the aforementioned two types of entrepreneurs, and tire O2O has gained the favor of capital. This is inseparable from the selection of tire O2O.

Tires are the post-automotive service industry, and at the same time, products and services have relatively high levels of standardization. Thanks to the promotion of tire giants, tire brand recognition and price division, service processes and specifications, have a certain level of awareness in the vehicle owners. This foundation will enable the platform to take advantage of its price advantage.

Yang Tienze, chairman of Mai Tire, once stated that tires are not a product that has a particularly high frequency of consumption. It takes an average of 750 days to have a second consumption, and consumes an average of 2.7 tires each time.

Compared with car washing and maintenance, the cycle is really too long. It seems that the level of standardization is not only the primary indicator of store expansion, but also the key to the break-up of platform companies.

The Tiger Tigers made their first appearance

In the three O2O platforms that are cut into tires, the way Tiger has successfully “de-tired” and become an integrated vehicle maintenance platform.

In June-September this year, the number of Tiger Cooperative Stores soared from 6,500 to 10,000. At the same time, through the signing of the “National sexy goddess” Liu Yan, the C-side influence and App downloads were quickly increased, further establishing the Tiger’s car network in the tires. O2O, and even the first-mover advantage of automotive after-service O2O.

From August to September this year, Analysys think tank and iResearch released the report on 2015 After-sales Service E-Commerce, and they all agreed that the company is in a leading position and will be available in the future.

IResearch believes that TUV has a core advantage in self-built warehousing logistics to reduce costs, effectively deploying mobile devices, and effectively driving new product categories.

Interestingly, there have been many recent articles linking Tiger Tiger to US Autozone. For example, "The ambitions of the Tigers: to build China's Autozone", "Turkey or China Autozone", "The AutoZone that was created in the United States "increased by 18 times under the crisis" has finally achieved a powerful replica in China." .

I do not know whether it is misreading by the media, or the way Tiger is really prepared to make the online platform finally achieve the offline chain.

Whether the online platform can achieve "virtual chaining", the industry has always had different judgments. It has been observed that before the target was set as the Chinese version of Autozone, it was not in the mud, it was missing, and the fervent hope was an exception.

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