CooperTires, the global replacement tire specialist, teamed up with the Guilin Yongsheng 4WD Cross-country Club to conduct a "walking" ink-jet tour on August 2 at the Guilin Exhibition Center. It is reported that this event is expected to last for one month and span more than half of China. Cooper hopes to use this activity to arouse people's pursuit and rediscover the ecological beauty of China.
Cooper tires will travel through Yunnan, Tibet, Qinghai, Xi'an, Guangxi, and other places, and entering Medog in Tibet is the focus of the entire process. Medog is located in the southwestern part of China and covers an area of ​​30,550 square kilometers. It is the only area in China that does not have a highway to connect with the outside world. The entire event will be supported by some media from Sina Automotive, and Cooper will also create special topics on the official website for immediate updates. Accompanying photographers will use the camera to take pictures of the natural scenery along the way. The staff will also record the original ecological sounds and folk songs and present a full range of natural features. The Cooper tires and the Guilin Yongsheng 4WD Cross Country Club will also bring all kinds of stationery to children along the way, providing them with school supplies and various help as much as possible.
For complex road conditions and natural environments, Cooper will use its DiscovererSTT tires throughout. STT tires' cutting resistant compound formula, automatic stone pattern, strong tear resistance and cut resistance make them able to perform all kinds of difficult road conditions and provide participants with reliable security protection.
The theme of the event is "Walking without Borders". The "Nothing" refers to the spirit of "infinity" and "freedom of exploration". This is also the corporate culture advocated by Cooper Tire. In the first half of 2008, Cooper Tire sponsored the new generation rock godfather Xie Tianxiao to publish environmental records, hold rock concerts, and actively sponsor many racing events because of these activities and Cooper’s courage to go forward has many things in common. Just as the senior public relations manager of Cooper Tire, Miss Tang Fengqi, said at the launch event of the "walking without a foot" medog trip: "The solid platinum tires have a pioneering spirit of exploration. It is this same spiritual pursuit that will take Cooper Tire, The Yongsheng 4WD team was linked to the magical land of Medog."
The "nothingness" itself also represents an "unpredictable", not only referring to the location of the trip, the difficulties encountered during the trip, but also the immeasurable significance of the trip.
Exploring the most beautiful places in China and fulfilling dreams is the most important significance of this trip. Cooper Tire hopes that through such activities, more people will be encouraged to follow the dream of the same "platinum passenger" like Cooper.