The four major incentives from the currency forced the truck market to “cool down”


In 2007, China's heavy truck industry sold 500,000 vehicles a year, becoming the second blowout year since 2002. However, with the implementation of the National III emission standards this year and tight monetary policy constraints, the total sales volume of heavy trucks may drop this year. Huang Gang, deputy general manager of Dongfeng Commercial Vehicles, estimated that the total domestic truck market will decline this year compared with last year, but it will still be better than 2006.

How exactly does the full implementation of State III emission standards affect the domestic truck market? All truck companies have different opinions. Huang Gang analyzed that since the deadline for the implementation of the National III emission standards is in the middle of the year, it will only have a large impact on specific models. For example, users will go to buy a national II car and not buy a national III car, but to the entire truck market. The total demand has little effect.

Huang Gang believes that compared with the new emission standards, the tightened monetary policy, fuel price hikes, restrictions on overloading and other policies that are implemented this year will have a greater impact on the domestic truck market. This will result in a reduction in the total amount of heavy trucks this year. main reason.

In the past 30 years, the market curve of China's heavy-duty trucks has basically kept in line with the growth curve of the national economy. The previous macro-control measures have exerted a tightening effect on the truck market. This time is no exception. Although the current domestic infrastructure investment remains unabated, some large-scale projects under construction are still underway, and they are still facing reconstruction work after the snowstorm. The market demand for trucks is still large. However, it can be foreseen that new construction projects will be reduced with the implementation of new macroeconomic policies, which will have a great impact on new demand for trucks. On the other hand, changes in consumer credit policies have also had a significant impact on the truck market. Difficulty in loan approval will reduce the financing capacity of dealers, and the increase in interest rates will inevitably inhibit some of the demand. In addition, part of the production and sales volume of medium- and heavy-duty trucks last year was caused by the update, which will also affect sales this year to some extent.

Although the market is not optimistic, Dongfeng Commercial Vehicle Company still said that the company’s goal is “This year's medium- and heavy-lift truck sales are not lower than last year's level.” It is understood that Dongfeng heavy-duty trucks are the first in the industry for three consecutive years, mainly due to the support of medium-sized vehicles and semi-heavy vehicles. Therefore, the company needs to increase the consolidation of this area.

It is reported that the overall demand for trucks continued to grow steadily last year, and the good performance of heavy-duty trucks has become the biggest highlight of the market. In 2007, sustained and rapid growth of GDP led to investment demand. In order to complete the “five vertical and seven horizontal” national trunk road target, the intensity of highway construction has increased, and the rapid development of the logistics industry has also stimulated the demand for highway capacity to a large extent. The rapid growth of the truck market led to the sale of 1.5164 million trucks, an increase of 15.11% year-on-year.

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