The Shiyan Auto Parts Market has already reached a considerable scale after its early construction and development, but its market is small, its competitiveness is weak, and its ability to resist risks is poor. At present, China (Shiyan) Auto Parts City has settled in 1275 dealers. Among them, there are only 10 enterprises that have sold over 100 million yuan each year, and only 68 companies account for less than 1% of annual sales of more than 10 million yuan, accounting for less than 6% of the total. The distribution of auto parts distribution companies is small, with weak competitiveness and poor anti-risk capabilities, which has made it difficult for Shiyan Auto Parts Market to become bigger and stronger.
In the past two years, although Shiyan Auto Parts City has achieved some results in logistics distribution, chain operations, and e-commerce, due to the late start, poor foundation, low quality of personnel, unsatisfactory progress, and insignificant effect, the market as a whole still does not get rid of “ownersâ€. The lease of property rights and the backwardness of commercial auto parts business.
The contradiction between the diversity of investment entities and the organic unity of the market is very prominent. This contradiction often results in the overall situation not being able to play a game, which will result in a lack of market cohesion and centripetal force.
The vigorous development of the auto parts market throughout the country has added new pressure on Shiyan Auto Parts Market.
After joining the WTO, foreign auto parts distribution companies may also take a big hit in the Chinese market, and there are still large gaps in scale, assets, management, and technology between auto parts distribution companies and auto parts specialty markets.
At present, the market culture with the characteristics of the times in order to enhance competitiveness has not yet been formed, and the centripetal force and affinity of the people-oriented market are still relatively backward, which has affected the deviation of market development to some extent.
According to the “2004 China Auto Parts Industry Development Forum†meeting, more than 100 experts, scholars and well-known corporate managers from the national auto parts industry have provided some insights on the development of the auto parts industry in the country and in the city. The reporter’s excerpts from some of these people’s speeches have been compiled in order to readers.
Zhang Xiaoyao (Chairman of the China Association of Automotive Engineers): Judging whether or not the parts and components industry can survive in a healthy manner depends on whether it can be synchronized with the entire vehicle plant development, whether large-scale professional production can be formed, and whether it can be gradually and systematically and modularized. Intensive production of components.
Jia Yongxuan (Chairman of Beijing Suo Rong Management Consulting Co., Ltd.): China's current auto parts industry can be summed up as "scatter, chaos, and difference." Therefore, the parts and components companies must carry out the integration of assets and resources through asset allocation, merger, reorganization, equity participation, holding, and leasing. This integration should be "nuclear fusion" rather than "big".
Ru Jing, Xu Gang (Dongfeng Company): New Dongfeng's parts procurement system and supply system changes have made problems for China (Shiyan) Auto Parts City and Dongfeng Auto Parts dealers across the country. Under this premise, Shiyan's auto parts companies, in particular, must establish a sense of efficiency, market awareness, and quality awareness. They cannot hang themselves up in the “Dongfeng†tree, and must vigorously expand the national market. There are two ways out: from channel operations to service operations, through the research and development and promotion of service-oriented products, to obtain their own core competitiveness; from single-business operations to professional operations.
Wang Jiashan (Deputy General Manager of Beijing Xijiao Auto Parts City): Counterfeit sales are fatal to the development of Auto Parts City, and the limitation of inferiority is the top priority for Auto Parts City management. How to manage? We may wish to start from the following aspects: paste anti-counterfeit signs, protect famous brands; implement pre-receipt system; establish "delivery certificate request invoice filing system"; implementation of reward reports and the last elimination system.
Cui Jianhua (General Manager, Shanghai Huizhong Enterprise Development Corporation): The auto parts marketing model must gradually move from in-kind product marketing to intangible service marketing; gradually from tactical marketing to strategic marketing; gradually from the distribution platform to the web platform, from the original general marketing Go to network marketing; gradually create customer demand from satisfying customer needs; gradually move from general marketing to large marketing, to corporate culture marketing and social marketing; and gradually move from single operation to corporate alliance-type cooperative marketing.
Liu Qi (Deputy Director of the Administrative Committee of Shiyan Hi-tech Industrial Development Zone): The development of China (Shiyan) Auto Parts City should do the following:
According to the current situation and development trend of the Shiyan Auto Parts Market, it is first necessary to integrate and reorganize 1,275 customer resources through joint reforms, mergers, acquisitions, and joint-stock reforms, optimize the allocation of resources, optimize the market players, and strive to be in Dongfeng Motor Co., Ltd. During the implementation of the medium-term business plan, an auto parts sales group company with sales revenue of more than 500 million yuan will be completed in 10 or more years;
Sales of auto parts and medium-sized distribution companies with a sales revenue of over 100 million yuan; establishment of 100 small-scale auto parts sales companies with annual sales income of over 50 million yuan; secondly, we must accelerate the development of industry and trade enterprises by introducing new concepts, New technology, new technologies, new products and management experience, increase technological progress, strengthen product development, expand production capacity, increase the size, consolidate and develop "front shop and factory," and thirdly, vigorously establish domestic and foreign automobile manufacturing enterprises. China's (Shiyan) Auto Parts Market has established a distribution department and an agency department to actively lead names, concerns and special components to enter the market and expand sales. China (Shiyan) Auto Parts City is expected to reach 8 billion yuan in annual trade volume of parts and components by 2007.
The establishment of the China (Shiyan) Steam Distribution Industry Management Co., Ltd. changed the main body of investment to be the integration of investment entities. To implement unified planning, unified construction and development, unified management, and unified policies and standards for China (Shiyan) Auto Parts City. Form a management mechanism for investment owners that share interests and risk sharing to promote the leapfrog development of the market.
Vigorously promote the modernization of the auto parts market. First of all, we must fully launch the website of China (Shiyan) Auto Parts City; second, we must take Auto Parts City Logistics Center as the leader and rely on Dongfeng Motor Co., Ltd. to speed up the construction of market information, warehousing, distribution, multimodal transport, and automobile auto parts display and trading. One-stop auto parts logistics center plaza; vigorously develop various professional auto parts supermarkets in China (Shiyan) Auto Parts City; actively guide 20 key enterprises such as Dongfeng Trade Union to move to chain operations, and convert its branch companies and agency stores in the field into chain stores. In addition, with Dongfeng Motor Co., Ltd. implementing the medium-term business plan and the rapid development of the auto parts market, the chain stores of Dongfeng auto parts are distributed throughout the country.
In China (Shiyan) Auto Parts City, close attention will be paid to the construction of a China with a land area of ​​200 acres and a vehicle sales revenue of 20 billion yuan, a reasonable layout, complete functions, a beautiful environment, civilized services, standardized trading, and advanced management. ) Commercial Vehicle Trade City.
Relying on Dongfeng's well-known trademarks, based on the brand market, and supported by brand enterprises, it will strive to build China (Shiyan) Auto Parts City into a “Dongfeng†auto parts professional brand market. At the same time, we will vigorously upgrade the overall planning quality of the market.
We will gradually build the auto industry market in China (Shiyan) with the characteristics of auto parts market, show the characteristics of the auto parts market and the spirit of auto parts people, and strengthen the cooperation and exchange with auto parts markets around the country.
View related topics: Shiyan Auto Parts Market Analysis