On November 26, 27 and 28, 2003, it was an unusual day for Yu Yingui, general manager of Shanghai Diesel Engine Co., Ltd. (Shangchai), and thousands of employees of Shangchai and even the Chinese internal combustion engine industry. Within three days, Shangchai entered into a relationship with three of the world's top 500 companies. The two companies, the joint venture with Hino Motor Co., Ltd. and Denso Denso Co., Ltd., were established, followed by Mitsubishi Corporation. Cooperate to produce booster protocol. Therefore, Shangchai has a large-horsepower diesel engine that is one step ahead of its competitors. What's more, Shangchai became the first Chinese company to acquire diesel core technology. Perhaps it is because the core technology of diesel EFI common rail has always been a pain in the Chinese internal combustion engine industry. The success of Shangchai will undoubtedly have a profound impact on the development of China's internal combustion engine industry. We saw this from the solemn expression of Mr. Yu Yingui.
The pain of Chinese companies In automotive emissions technology, EFI technology is an indispensable core technology. Gasoline vehicles must meet Euro I emission standards, and no EFI is allowed; while diesel engines must meet Euro III and Euro IV emission standards, and there should be no EFI common rail technology. In China's diesel engine industry, when it comes to diesel EFI common rail technology, Wuxi Weifu and Germany Bosch will always remember the history of love, because that is the sad pain in this industry.
Gasoline EFI and diesel EFI are very different. Gasoline EFI technology has a high penetration rate, and major automotive companies in Europe, the United States, and Asia have mastered the technology. The diesel fuel injection technology was monopolized by three companies: Delphi, Germany, Bosch, and Denso. Among these three companies, Bosch is the strongest.
As the world's largest supplier of diesel injection systems, Bosch has long been targeting China. Bosch entered China through the acquisition of Japan's JACKSELL and established a partnership with Wuxi Weifu, the largest supplier of diesel injection systems in China. Like most of the joint ventures of the time, Bosch saw the Chinese market, and Wuxi Weifu saw Bosch's technology, especially the EFI common rail technology. At the time, the cooperation between the two companies was a bit lara-like. Due to policy reasons, although Bosch's "beautiful young man" was not very happy, he did not dare to refuse the request of Wuxi Weifu as an "ugly young man." As a result, there was a long period of cooperation negotiations on the introduction of Bosch's core diesel injection technology. Procrastination and evasion, Bosch used the Tai Chi push by the Chinese people. When the policy environment changed, when they learned that the Singapore Industrial Park in Suzhou allowed them to engage in wholly-owned enterprises, they took Wuxi Weifu aside and immediately established a sole proprietorship company, Bosch Automotive Components (Suzhou) Co., Ltd.
Bosch's move, contrary to the expectations of Wuxi Weifu, China's internal combustion engine industry was shocked. Industry elite gathered in Wuxi for emergency consultations. The participants were worried and the solemn atmosphere of the atmosphere in the venue was rare to reporters. Sure enough, in the near future, Chinese companies will have to be controlled. At an engine high-level forum, the veterans of several companies lamented that the core key technologies were monopolized by suppliers. With its technological superiority, Bosch runs horizontally in the Chinese market. The United States Delphi and Japan's Denso can sit and watch. The battle for core technology is actually a market battle. Shang Chai now seizes the “Den electrical installation†and its significance is self-evident.
Respecting each other with sincerity and strength The cooperation with Bosch has brought great pain to the Chinese diesel engine companies, which has caused them to have no confidence in cooperating with others for a long period of time. Undoubtedly, Shangchai is a winner and a winner. Among the three major manufacturers of diesel EFI common-rail technology, Delphi set up a wholly-owned factory in China, and only Shangchai moved the mind of “Diandianâ€. When the reporter and Mr. Yu Yingui, the general manager of Shangchai, talked about this issue, he said with deep feeling: "'Credit' is very important, and strength is still the key."
This time, bye Yu Quan, the reporter almost could not recognize him. Yu Zong, who was two years ago, and Yu Zong, who we see today, are simply two people. He appears to be much thinner and more exhausted than in the past. Nevertheless, on this particular day, the reporter still felt his excitement and excitement.
Yu Zhe said: “If we cooperate with each other, we must win the respect of each other. Shangchai is the only company in China that has the fuel injection system technology among the entire diesel engine manufacturers. The technical strength is the basis of our cooperation with Hino and Denso. But we are sincere and Full understanding and understanding of the market deeply impressed each other."
The seemingly simple words contain the hard work and hard work of the Shangchai people. In the past few years, Shangchai, which always pays attention to technology, has maintained a 50% growth rate without taking care of his own car plant. With production and sales surpassing 70,000 units in one year, the company has further developed and expanded its business. Being strong has laid a good foundation and won the respect of the opponent. Speaking of this issue, Fan Rongxiang, director of Shangchai’s general manager’s office, told a reporter a story.
As a world-renowned generator supplier, Mitsubishi has performed well in markets outside of China, but it has achieved little in the Chinese market. The Japanese people cannot understand it. By chance, they became acquainted with a staff member of Shangchai and, with a feeling of trial, commissioned Shangchai’s subsidiary to help develop the market. What surprised Mitsubishi was that Shangchai soon helped Mitsubishi to open up the Chinese market. This is an opportunity for Mitsubishi Turbocharger to settle in Sangchai.
Mr. Yu Suzuki, vice president of Hino Motors Co., Ltd., shared the same opinion with Yu. After FAW failed to negotiate with Mercedes-Benz to produce engines, it soon signed a cooperation agreement with Japan’s Toyota and established a joint venture company. In a logical sense, Hino Motors, a company affiliated with Toyota, should have collaborated with FAW. However, why does Hino choose to go for firewood?
Mr. Suzuki told reporters: “The extensive contact and technical exchanges between Hino and Sangchai over the past few years have given each other an understanding and established a good cooperative relationship. This is a major premise. Jiachai has a high degree of credibility and has a There is a high level of recognition in technology, management and services, and the cooperation with each other is very pleasant. Therefore, this is a good foundation and start for a newly established joint venture company."
Hikaru Hino needs to change the market structure The engine is the heart of the car, and the fuel injection system is the heart of the engine. Therefore, who owns the core technology will have the future. From D6114 engine to high-horsepower Hino engine, to EFI common rail, to Mitsubishi booster technology, Yu Yingui and his Shangchai achieved their strategic vision.
In the history of China's diesel engine market, all parties and princes sing you to the stage. First of all, Chaicha call the wind and rain, Yuchai initiated the first revolution of the truck of “Cars and Dieselâ€, followed by the rise of Xichai and Dichai. Today, Yuchai and Weichai are once again brilliant. Sangchai lost the opportunity to develop a car engine and suffered some losses in the market competition. However, with the success of the D6114 engine and the alliance with the world's three largest companies, he began to take another solid step forward.
With the arrival of the national environmental protection regulations and the world and heavy-duty high-speed transportation, China's diesel engine industry will face fierce market competition. In order to cope with competitors and seize the market, major companies have made strategic deployments. Xichai's Aowei, Futian's Mercedes, Yuchai's Iveco, Dongfeng's Renault, and Cummins of the United States can be described as a good show. And what role will Sithai play in these good shows?
Perhaps the most important for opponents is the ability and speed of Sithai's integration of international resources. As a mature successful product, the D6114 engine not only has excellent performance but also has a price advantage. After Sangchai had the core technology, Nippon Denso and Hino helped Shangchai improve its existing D6114 engine to meet Euro II and Euro III emission standards. Next year, they will launch the D6114 two-valve fully electronically controlled engine with a stronger market competitiveness. This plan is probably the focus of everyone's attention.
As the first brand of trucks in Asia, Mr. Suzuki Takashi, Vice President of Hino Motors Co., Ltd., was very impressed with the use of European standards in China. He asked the reporter: "Are European cars more suitable for China's environment than Asian cars?" From Mr. Suzuki's words, we sensed his confidence in the Chinese market. The joint venture will start operations on November 27 and will provide small-volume prototypes to its customers within one month. It will form 15,000 units of production capacity next year. This speed indicates that the joint ventures will seize the determination of the Chinese high-power market. The winner was quick, and Hikaru Himeo took the lead in provoking the "big horsepower" battle.