According to the Dongfeng Commercial Vehicle Company’s business newsletter, in December 2012, the company sold 12,000 heavy-duty trucks and sold 180,000 units in the year. The decline was in line with the industry, the market share remained stable, and sales of medium- and heavy-duty trucks remained the No. 1 in the industry. In the global leading position, Dongfeng brand Zhongka and heavy trucks continue to maintain the top domestic industry in their respective market segments.
For heavy trucks, Dongfeng Commercial Vehicle Co., Ltd. sold 8,000 vehicles in December and sold more than 120,000 vehicles in the year. Dongfeng New Tianlong has been listed on the market for more than 60 years. With more than 60 technology upgrades, it is safer, more economical, and more environmentally friendly. It is welcomed by the market and users. "Tianlong" brand has achieved good user word-of-mouth and market sales for 6 years since its listing. The market has more than 350,000 vehicles. As a traditional advantageous product, Dongfeng Zhongka’s performance remained steady, with 4,500 units sold in December and accumulated sales of more than 57,000 units throughout the year. In the four years since the Dongfeng Tianjin listing of strategic commodities, the company has sold more than 120,000 vehicles, further consolidating its value benchmark position in the field of China Card.
The actual severity of the situation in the domestic commercial vehicle industry in 2012 has greatly exceeded our forecast at the beginning of the year. Compared with the same period of last year, the industry’s average decline rate was as high as 25% and remained low. In the face of an insurmountable external environment, Dongfeng Commercial Vehicles has taken active actions in all aspects of the entire value chain, exploited potential through open source, considered the “winter†of the market as the “spring†of marketing, and gradually strengthened its ability to cope with market fluctuations and withstand market risks. Achievements at the overall level of the industry ended.
Regarding the trend of heavy truck industry in 2013, Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd. analyzed that: “The implementation of the Fourth National Emissions Regulations will be the biggest challenge for the industry in 2013. Due to the difficulties brought by the State IV, the conditions for implementation, The combination of factors such as vehicle cost and excess capacity will bring greater uncertainty to the medium and heavy truck market in 2013. He predicted that the total domestic medium-to-heavy truck capacity will remain at a scale of approximately 900,000 vehicles in 2013. To this end, he proposed that the sales target of Dongfeng Commercial Vehicle Company in 2013 will remain at least 180,000 units with a market share of no less than 20%.
As a leader in self-developed technologies for domestic commercial vehicles, Dongfeng Commercial Vehicle Co., Ltd. has achieved energy conservation, emission reduction, and environmental improvement through new technologies. It has actively researched technologies such as hybrid power, light weight, and energy recovery in products, and comprehensively promoted the ecology of key models. Type and economic type, to prepare for the national regulations and stricter emission standards.
In 2013, the operation management and marketing activities of Dongfeng Commercial Vehicle Company not only focused on the current year, but also achieved a sustainable development based on a medium and long-term vision, based on a micro-growth environment. Dongfeng Commercial Vehicle Co., Ltd., with a simple scale of growth, has transformed into an intensional, quality-benefit-oriented development; with simple price competition and homogenous competition, it has transformed to enhance the market adaptability of commodities, continuously creating value for customers, and enhancing customers’ Satisfaction, thus gaining market leading edge.
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